The power of fragrances and their effects:

Whenever the nose receives a new scent-message it is scanned immediately, regardless of what is just being thought or done. The situation is assessed in seconds - pleasant or unpleasant, approach or escape. It works completely automatically at lightning speed because we cannot ignore our sense of smell. We are unable to control or “switch off” our nose!

Fragrances work:

• invigorating in seminar rooms and in learning environments;
• soothing in waiting rooms, spa relaxation rooms, reading rooms and lounges;
• stimulating in foyers, selling floors, receptions and in a lobby;
• supporting at exhibitions and in showrooms;
• inciting for product presentations;
• appetising with food and beverage;
• absorbing bad smells in training rooms, locker rooms, dressing rooms, shoe stores, etc.

Therefore, there are a lot of already implemented applications:

They range from pharmacies and gyms to hotels, from doctor’s practices to opticians and car dealers, from fashion boutiques to shopping centres, from sports outfitters to restaurants, and a good deal more.

Fragrances cause a lot …

Pleasant scent triggers a variety of changes. We respond to scent messages mainly emotionally and change our attitudes and behaviour:

• a nice fragrance puts you into a good humour;
• people get comfortable more quickly if there is a pleasant scent;
• where people feel comfortable, they will stay longer and are more serene;
• where people stay longer, they buy, consume and enjoy more;
• people will assume higher quality if there is a nice fragrance;
• people will not forget places with a pleasant scent
  (by the way: the unpleasant opposites are even harder to forget);
• people like to return to places where they feel comfortable.

Therefore fragrances are perfectly suited as an innovative marketing instrument.

Achieve it with aroma marketing:

Increase of consumer satisfaction & volume of sales, & competitive advantages