
Fragrance works!
Already the ancient Babylonians have discovered that fragrances affect the behaviour. Cleopatra has changed the course of world history using fragrances. Daily usage of deodorant, perfume or aftershave comes naturally to modern humans. Why? Because we just feel better if we smell nice. The same applies when we enter a room which smells nice. Immediately, we feel comfortable and unconsciously assess the quality higher. But there is more to it than that. Fragrances can stimulate or soothe. They can elevate the concentration and perk you up or placate and relax you. Furthermore, they can work supporting, inciting or stimulating – precisely the qualities which are enormously important in today’s business life.


